QUIENES SOMOS
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PROJECT
The GoG PROJECT uses art initiatives to involve the public in creative forms of activism, helping them bring about positive environmental change in a unique and interactive way: “Participatory Art.”
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THE PROBLEM
Human consumption already exceeds the capacity of nature to renew its resources. Urban planning, businesses, governments at all levels, and individuals all contribute to environmental problems including those that directly affect climate change.
Earth will continue its processes; it will continue as it has done after each episode of mass extinction. Can the human race survive the changes and effects that our excessive consumption generates?
OUR SOLUTION
Involve the players in the current problem to also be protagonists of the solution through participatory art and ecological art.
Suggest that everyone take responsibility to reduce and compensate for their pollution to achieve neutralization.
Through our global art project, awaken awareness of the power of change to transform our GRAY MARK into a GREEN MARK.
THE CHALLENGE
We offer participants the GOG Commitment: 10 eco-ethical changes to implement in their day-to-day and reduce at least 1 ton of emissions per year.
This GoG Commitment reduces their environmental impact switching a gray mark (pollution) into a GREEN MARK.
Once the participants accepted the GoG Commitment, they use one of their thumbs, painted with green ink, to leave a physical mark on the Participatory Artwork "LEAVE YOUR GREEN MARK FOR THE PLANET" by Analia Bordenave
INITIATIVES
The GOG Initiatives range from:
The largest proposal to create a LAND ART PARK with 10,000 trees.
Hosting an extraordinary GOG MULTISENSORY EXPERIENCE FEST with augmented reality and virtual reality involving the 5 senses.
An impressive GOG CENTER ECO LIFESTYLE created with 77 recycled containers, to art parties to celebrate environmental lifestyle choices.
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RESULTS
Massive Education Campaign
Generating awareness of, and commitment to, environmental actions to improve the quality of life.
Participatory Art
Resulting in educated masses fostering ecological ethic habits.
Ecological Art
practice that directly engages natural ecosystems and processes, making nature the art itself.
Smart Cities
More green spaces optimizing sustainable development.
Corporate Social Responsibility
A collaborative effort with high impact that creates innovative solutions to meet the challenges associated with sustainability.
STRATEGY
The GOG Project proposes to create the GoG ELITE
A select group of people and corporations that is superior in terms of ability to take care of our future and the Planet.
OUR TOOL
PARTICIPATORY
ART
It's an approach to making art that engages public participation in the creative process, letting them become co-authors, editors, and observers of the work. This type of art is incomplete without viewers' physical interaction.
READ MORE about Analia Bordenave's Participatory Art: "Leave your GREEN MARK for the Planet"
It's an art genre and artistic practice that seeks to preserve, remediate and/or vitalize the life forms, resources, and ecology of Earth, by applying the principles of ecosystems to living species and their habitats
READ MORE about Analia Bordenave's Ecological Art: Land Art Parks, Botanical Canvas, Living Art Roofs, and Eco-Art Instalations
ECOLOGICAL
ART
"...Art that requires human interaction with nature to be completed".
"...Art that involves both nature and the public in its creation, presentation and visualization".
"...Art that invites people to take action and stop being passive spectator s of urbanization".
"...Art that spurs people to interact with each other, achieving general well-being for the human race".
"...Art that responds to participants and the surroundings".
"...Art that induces a reflection about the relationship between humans and nature throughout history, aggravated in the last century, leading to the crisis we are living right now".
"...Art that belongs to people and nature joining forces to achieve a mutual benefit".
Analia Bordenave
THE ARTWORK
The Participatory and Ecological Artwork "TRIBUTE TO INDIVIDUALITY" was created by our founder Analia Bordenave in 2009. It's the largest participatory artwork in the world. This global piece of art has been chosen to raise awareness.
To be part of the global artwork we offer participants the GREEN on GRAY Commitment: 10 eco-ethical changes to implement in their day to day and reduce at least 1 ton of emissions per year.
Firstly, participants are informed about how their daily habits can be morphed into ones that help the environment.
Secondly, they stamp their commitment with a fingerprint on a mural where all the previous participants left their Green Mark. Bowing to follow these eco-ethics habits.
Lastly, they are urged to share the enthusiasm with family and friends growing ever stronger!
JOIN US
There are opportunities for individual participation at many levels, including being a GoG Elite Member a Volunteer, a Donor, and a Benefactor. We also have many opportunities for CSR corporate or small business participation. Everyone can participate to make a positive difference in our community and environment.
GREEN on GRAY is our wake-up call and provides us with the tools to reverse the damage that we've done to our planet, and to mitigate future damage that has already been set in motion.
Your participation makes a difference!