The gifts allow us to communicate a positive message of care and environmental compromise. In our Eco Shop Online Store you will find products and that relate with the reduction of ecological damage that our consumption generates in the environment.


Every GREEN on GRAY Gift that we have is proud to fulfill these 4 topics:

-Hight Quality

-Artistic Design

-Respect for the environment

-Responsible and ethic consumption.


Eco Shop total sales revenue will be destined to cover Art for Evolution Nonprofit Organization mission's operating costs.







1.1 Objectives


Part of the ECO MARK PROGRAM, (created  to allow workforce development organization to expand efforts using our "100% GREEN MODEL",  we use 100% of public donations for Ecological Artwork projects became trees and plants )


Eco Shop total sales revenue will be destined to cover Art for Evolution's operating costs.


  • Implement e-commerce capabilities to existing eco shop website in year one.

  • Establish an annual growth rate of approximately 20% in year three.

  • Maintain a direct cost of sales of 45% or less.

  • Establish 50% of our merchandise as proprietary products in year two.

  • Establish our company as a premier "Eco Brand Recognized" name throughout the community in year one.



1.2 Mission & Policy



ART FOR EVOLUTION, (A.F.E ) is a non profit charitable organization born in 2013 in Miami, EEUU whose goal is preserving our environment by compensating the impact of human activity on our planet through Participatory Art. 
To promote understanding about environmental hazards and innovative policy approaches to these threats, ART FOR EVOLUTION uses Eco Shop Online TO PROTECT the environment and use natural resources sustainably throughout our trading and to promote environmentally responsible initiatives to create new models to promote sustainability.

"Eco shop" is a specialty  green gifts awareness online store that specializes in "one-of-a-kind" merchandise not commonly found in the larger retail market. We are dedicated to providing customers exceptional customer service in a visibly relaxing and engaging shopping environment. Our mission is to provide customers with unique, high-quality merchandise at affordable prices to generate GREEN MAINDS and SUSTENTABLE LIFE STYLE.



  • To promote natural and organic farming

  • To avoid polluting substances

  • To protect water supplies

  • To use biodegradable substances where possible

  • To recycle materials where possible



1.3 Keys to Success


  • Marketing.

  • Web design.

  • Product quality.

  • Service.

  • Establish a "Green Brand Identity" that personifies high-quality, gift giving merchandise and outstanding customer service.


Organization Summary





ART FOR EVOLUTION, (A.F.E ) is a non profit charitable organization born in 2013 in Miami, EEUU whose goal is preserving our environment by compensating the impact of human activity on our planet through Participatory Art. 
To promote understanding about environmental hazards and innovative policy approaches to these threats, ART FOR EVOLUTION uses “participatory art” as a tool to increase understanding and knowledge of environmental issues and solutions. 


2.1 Designer: Ecological Artist





In response to the devastation of the planet I decided to get out of my art studio, set aside canvas, acrylic, others traditional materials and take the elements of nature to make art. 

Aware that human consumption is already greater than the capacity of nature to renew these resources. Those responsible for this situation - the society, companies and urban - follow so no spaces can adapt with speed to changes that themselves generate in its ecosystem.




2.2 Start-up Summary


These figures are based on monthly and start-up expenses needed to open and functionally operate the gift store. The capital needed will come from donations.




Start-up Expenses


Legal                                                                                $  1,000

Stationery etc.                                                                   $    200

Web Development                                                              $ 10,000




Start-up Assets


Cash Required                                                                   $ 65,600

Other Current Assets                                                          $  0

Long-term Assets                                                              $  3,200

TOTAL ASSETS                            $ 68,800



TOTAL REQUIREMENTS               $ 80,000



Start-up Expenses to Fund                                               $ 11,200

Start-up Assets to Fund                                                   $ 68,800

TOTAL FUNDING REQUIRED                                                $ 80,000


  • Assets

Non-cash Assets from Start-up                                         $  3,200

Cash Requirements from Start-up                                     $ 65,600

Additional Cash Raised                                                     $   0

Cash Balance on Starting Date                                          $ 65,600

TOTAL ASSETS                                                                 $ 68,800


  • Liabilities and Capital


Current Borrowing                                                          $  0

Long-term Liabilities                                                      $  0

Accounts Payable (Outstanding Bills)                                 $  0

Other Current Liabilities (interest-free)                              $  0

TOTAL LIABILITIES                                                           $  0


  • Capital

Planned Investment

Quack                                                                           $ 45,000

Stewart                                                                        $ 35,000

Other                                                                           $  0

Additional Investment Requirement                                 $  0

TOTAL PLANNED INVESTMENT                                          $ 80,000


Loss at Start-up (Start-up Expenses)                               ($ 11,200)

TOTAL CAPITAL                                                              $ 68,800


TOTAL CAPITAL AND LIABILITIES                                       $ 68,800


Total Funding                                                               $ 80,000



Eco Awarness Products 





Art For Evolution Eco Shop Store aims to be 100% Fair Trade throughout our supply chain. We offer to purchase Fair Trade products from marginalized producer groups in the developing world. We guarantee the majority of all our purchasing is Fair Trade and is committed to the World Fair Trade Organization Fair Trade standards.


3.1 Product Description



All our gifts have an exclusive artist designed.The following is an overview of our product line by category:



MarkArt by AB 

Place your order, select your size, framing  and Finish options. We will ship to your address in less than six weeks, The art piece is signed by the artist with a certificate of authenticity

Price-points in this category range from $3000 - $15000.






Customized jewelry by AB 

Your mark in a customized jewelry.

Price-points in this category range from $100 - $2500.




Customized grass jewelry  

Our offering of personalizing a client's favorite garment to reflect a special occasion or individual style will surely enhance their wardrobe. Price-points in this category range from $10 - $25.
Artificial Grass Rings
Eco Necklace 
Eco frendly bracelets





Promotional materials:
We use graphic imagery to create a personal style. Price-points in this category range from $20 - $30.
Sweat shirts





Home Accessories: 
Our product line of home accessories is a collection of modern accents that customers can certainly connect with.

Price-points in this category range from $25 - $50.
Tabletop Accents: Coffee mugs, place mats, platters and coasters






Eco Friend Pet Products:
This trendy category will be very popular with potential customers and convenient for 80% of residential tenants in the complex who own a pet. Price-points in this category range from $25 - $50.
Overnight traveling bags
Name tags





Original Gifts: 
This gift giving merchandise line will allow customers to express their personal sentiments for special occasions and the gift recipient.

Price-points in this category range from $50 - $100.






Recreational and educational Toys:

The Ecological Toys are carefully designed to meet the needs of children in different learning situations, not only providing entertainment, but much more than that. They are an educational experience which helps to improve memory and awaken creativity. 

Price-points in this category range from $50 - $100.





Eco Party Cellebration

We carry a large variety in eco-friendly disposable tableware -compostable sugarcane, organic bamboo , recycled paper and now fallen palm leaf is also added to the collection.

We offers unique and eco-conscious choices for your celebrations year round. We’re your first stop for environmentally sustainable 

Price-points in this category range from $5 - $100.



Brand Image:

Exclusive artist designed.

Seeds Paper to Labels & Eco Packaging: The main purpose is to raise eco ethic awareness in society, so each one brings a sensitive message about a problem that we can solve together.

EVERY GIFT  helps to care our ecosystem in the Planet.

3.2 Pricing


Product pricing structures will be based on cost-plus and competitive pricing. Every Green GIFT helps to take counsciens to care our ecosystem in the Planet.

 From $10 - $15,000.

Green Marketing Analisis




Sustainability, the Green Industry in 2015, and You.

Going green is becoming increasingly attractive as a business strategy. As headlines scream of pollution and dwindling natural resources, green industry practices not only enjoy benevolent public sentiment and the psychic income of a lower carbon footprint, but increased cost savings, supportive government policies, and ever-increasing profitability as well. Trends in consumption, government policy, and costs all point towards even more green industry business opportunities in the years ahead.


What Does the Green Industry do?

The green industry focuses on making a profit while having a negligible (or even a beneficial) impact on the environment. Leaders make sustainability a key consideration in decision-making throughout the organization as they work to minimize both use and production of harmful chemicals, excess materials, and waste byproducts in the delivery of their goods and services. Recognizing the importance of our planet’s dwindling natural resources, the green industry seeks to meet the demands of today without compromising the needs of tomorrow.


Interesting Green Industry Business Trends.

In our increasingly connected world, consumers are becoming better educated about the dangers of a growing population competing over rapidly depleting natural resources, and many are looking for ways to lessen their impact on our environment.

Though the scientific cause and effect of many environmental issues remains debated by some, what is undeniable is a growing consumer interest in environmentally friendly business practices and products. A poll conducted by Time Magazine found that almost 50% of Americans valued environmental protection over economic growth, more than 60% had purchased organic produce within the previous year, and nearly 40% made purchases based on the social or political values of the producing company; even more striking is that this survey measured sentiment after the economic crisis had struck. Organic food consumption is still a very small part of the food market, but the segment is growing at an estimated 20% annually: from a $23 billion market in 2002, global organic food sales had more than doubled to $52 billion by 2008. Clearly, consumers care more now than ever about green industry and have the resources to find the products that meet their requirements.

And companies are noticing! From huge multinational companies and local businesses to the meaningful growth in green franchise opportunities, the green movement is in full swing and reaping benefits. And the trend is not driven by customer interest alone, as sustainable business practices help companies save money over time: PricewaterhouseCoopers indicates that companies reporting sustainability efforts have a greater return on assets than companies that do not. It may cost more to install solar panels but monthly savings on energy bills add up fast. Increasingly, businesses are looking to enhance their operating efficiency through sustainability efforts, and opportunities in the sector will continue to abound for years to come.


Green Marketing Opportunities: "G POINT ONLINE"

With clear advantages in cost, karma and customer appreciation, green and sustainable business is growing. Governments at the local and national level are supporting environmentally friendly businesses with incentives while pushing industry standards on pollution and emissions ever higher. In this environment of growing public and private support, you can be part of an explosion of "G POINT" in the city.



4.1 Market Segmentation



"Eco Shop" target markets will consist of the following groups:
BABY BOOM GENERATION (age 35-59) is married with children; college educated; homeowner; tend to stay in their home rather than multi-family properties; household income $50,000-$75,000; and seeks spacious living.
AFFLUENT (age 30-45) are married; college educated; household income $100,000+; growing at a much faster rate than the total number of U.S. households; and currently represents more women and minorities than ever before.
GENERATION X (age 24-37) well educated; married and raising children; buying our first homes; climbing up the corporate or entrepreneurial ladder.
GENERATION Y (age 10-24) is more ethnically diverse and is experiencing tremendous growth in spending power. "They will have careers and enough disposable income to afford luxuries for themselves and our homes." 

Women are the primary consumers of G POINTproducts representing 60%. The growth rate of 6.0% is expencted to continue.



  • By market segments, G POINT's customer base is represented by the following:

33% Baby Boomers
26% Affluent
24% Generation X
17% Generation Y



  • By race, G POINT's market segments is represented by the following:

45% White
30% African American
10% Hispanic
5% Asian

10% Other
The total number of households from 2000 through 2005 was projected to increase at a 7.5% growth rate for our area.


Who is Eco Shop's customer?

Primarily FemaleEducatedHomeownerMiddle-to-upper class 25-59 years of age Favorites splurges are traveling and redecorating Enjoys spending time with family and friends Finds "word-of-mouth" and referrals from friends and colleagues extremely significant when making decisionsInfluenced by a brand and reputation of the product and its seller.



4.2 Competition 

We do not have Competition, it is a campaign of awareness, environmental conservation and proposes unique objects of art, which highlights with originality, making areas of uniqueness, and marketing "niche."



Strategy and Implementation 




"Eco Shop" will develop effective marketing & sales strategies by focusing on the following key areas:

  • Prices

  • Promotions

  • Distribution channels

  • Customer relations

  • Products

These keys areas will reflect our existing and potential target market segments previously mentioned.



5.1 Competitive Edge


Customized Services — These "tailor-made" services offer the customer a personal connection to the product that he/she is purchasing. This type of service is not commonly offered in today's retail marketplace.


Handmade/Handcrafted Products — The handcrafted products will be designed by ANALIA BORDENAVE as well as outside artist.This will also broaden the our own product line.

Brand Identity — The GREEN products that we design will be distinguished from other products by brand labels. Our brand name merchandise makes up 50% of our present product line. Promoting "brand recognized" merchandise connects the customers to products that represent high-quality and dedicated customer service.



5.2 Marketing Strategy



Although Eco Shop products are high-end and stylish, our pricing structure remains affordable and in-line with other specialty gift retailers. Our pricing structure is also based on the value the customers place on these products.



Eco Shop will offering special discounts, compared with  ECO SHOP ONLINE : 40-50% discounts


Existing customers as well as potential customers will be informed about new merchandise and savings utilizing the following marketing communications channels:

  • Email Postcards: Advertising postcards will be mailed  (NEWSLETTER)

  • Word-of-Mouth: Networking through friends, family, and business associates is an inexpensive and effective marketing tool which

"Eco Shop" utilizes to broaden our clientele base.

  • Social Media Campaign: big massive presence.

  • Local authorities contribute to the advertising campaign.





5.3 Sales Strategy



We include every Local joined the campaign with a link to website.



Establishing a rapport and connection with the customer directly effects a business' sales. The following methods will establish such a connection:

Ecological Awarness. Training and Customer Needs: we will emphasize the importance of the customer's needs and inform associates to be helpful and personable.
Suggestion/Comment: A suggestion/comment Email address will be available to customers This provides Art for Evolution with direct customer feedback concerning areas of improvement or enhancements.



Management Summary




The following is a structural breakdown of responsibility and decision-making:


Art For Evolution, nonprofit organization. 


  • Eco Awareness Product Development.

  • General Product Selection.

  • Products Packaging & Display.

  • Brand Image.

  • Sales Prices.

  • Campaign Diffusion for Sales-Marketing.

  • Gift Point Directory Web Maintenance.

  • Promotions.

  • Advertising Merchandising.

  • Sales Personal Training Manual.

  • Gift Point Planning Hiring.

  • Donations Policies.

  • Reposition Shipping Delivery.

  • Accounting Customer Service.





   Be "Eco Shop Benefactor"




Like every single start, we need investors that are aware of the problem and are capable of supporting our working model and bring a solution to this awful problem that is more and more alive throughout time. We are a non-profit organization and can’t offer stock options, so the investment return is measured by the quantity of people we change and the proud of generating awareness to preserve the planet.

We are finding our “BENEFACTOR” who will be mentioned and remembered all the time with an advantageous place in every single one of our actions.

You could leave" YOUR MARK ON THE WORLD" by being our BENEFACTOR.

We would feel honored to count with your support and grateful for your faith in our mission.

Help us to start the awareness campaign"I'm GREEN on GRAY". have visibility as our benefactor on our website and receive a plaque of appreciation.


Total Start Up Requirements $ 80,000    


You can mail us a check payable to Art For Evolution at:
17890 West Dixie HWY pH 918

North Miami Beach 33160


Call us to +1 3059791693


More info:



      Do your SMALL part

                        for BIG change.



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