ECO ART GALLERY
ECO ART GALLERY
1.0 Executive Summary.
The purpose of this business plan is to raise $100,000 for the development of an art gallery in service to Art For Evolution nonprofit organization, while showcasing the expected financials and operations over the next three years. Art for Evolution Eco Art Gallery is a Miami-based initiative that will provide sales of art from established and up and coming eco- artists to customers in its targeted market. The initiative was created in 2016 by Analia Bordenave.
1.1 Products and Services
As stated earlier, the Eco Art Gallery is in the business of proving sales of artistic pieces developed by established and new artists interested in contributing to the mission of the organization, to focus attention on caring for the planet through art. From its retail location and the number of sales shows attended, the Company is able to showcase large quantities of in-demand art merchandise to the general public. Management is currently sourcing a number of artists who will display their pieces at the Art Gallery’s location. The business will also develop an online ordering platform so that the business can generate sales on a worldwide scale. The third section of the business plan will further describe the services offered by the Art Gallery.
1.2 The Financing.
Art for Evolution is seeking to raise $100,000 through private donations.
1.3 Mission Statement.
To provide a platform for new and established artists to promote sales of their art, while concurrently providing the business with a steady stream of revenues and profits which will allow the business to expand to a worldwide scale over the next three to five years, spreading Art For Evolution nonprofit organization's message and mission.
1.4 Mangement Team.
Art For Evolution was founded by Analia Bordenave. Ms. Bordenave has more than 10 years of experience in participatory art projects. Using her expertise, she will select and hire the ideal director and assistant to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts.
Art for Evolution expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan.
Art for Evolution expects that the business will aggressively expand during the first three years of operation, implementing marketing campaigns that will effectively target individuals and art collectors within the target market.
Company and Financing Summary
2.1 Corporate Structure
Art for Evolution Inc. Not for Profit Organization, is registered as a 501(3)(c) corporation in Miami FL.
2.2 Required Funds.
At this time, the Not for Profit Organization requires $100,000 of grant or sponsorship funds. Below is a breakdown of how these funds will be used:
2.3 Donation Investor Equity.
A.F.E is seeking the Eco Art Gallery “BENEFACTOR” who will be mentioned and acknowledged all the time with an advantageous place in every single one of our actions.
2.4 Management Equity:
100% GREEN MODEL- ECO MARK PROGRAM
When we started Art for Evolution, we made a bold promise to the general public that 100% of the donations would go directly to the field to fund Green on Gray projects, through our GREEN MARK PROGRAM (neutralizing the impact of pollution, each GREEN MARK becomes a tree or plant in our Participatory Eco Art Work of Green on Gray Alliances with the Planet). We'd find another way to cover our operating expenses: our ECO MARK PROGRAM. We depend on private donors, foundations and sponsors to cover everything from staff salaries, to basic office systems, to office rent and supplies. These donors are some of our most significant: the investment in these initiatives fuels our long-term mission, our ability to develop as an organization, and our mission to continue using 100% of public donations for GREEN projects.
Our goal for the program using a 100% GREEN MODEL is ambitious. To support our growth, we bring together a like-minded community of business people and philanthropists to fund our operating budget on a regular basis. The ECO MARK PROGRAM is a program where donors give a set amount to our operating costs each year.
Their support paves the way for us to continue doing what many said was impossible: develop the organization using our 100% GREEN MODEL, and give a better planet to future generations.
Products and Services
The Art Gallery will be actively engaged in the retail sales of artistic pieces including paintings, sculptures, and other eclectic works made by established and up-and-coming artists. Within the Company’s headquarters, the business will sell a number of specialized pieces that generate significant gross margins from each sale.
3.1 Retail Sales of Art.
The Art Gallery will use a number of sales channels to promote sales of its extensive art inventories. As stated in the executive summary, the business will have a large inventory of art with a roster of well known and new artists that are becoming popular within the art community. The Company will contract with any artist that has the ability to attract an audience. The primary channel for sales is the Company’s location in Miami. However, the Company attends a number of off-site art shows and events that allow the business to sell selected and in-demand pieces. The Company will attend trade shows and national level art auctions in all major metropolitan areas.
3.2 Supply Chain Management.
The Management of the Company believes that the key to maintaining a successful business operation will be to ensure that clients can easily and quickly place orders for art merchandise over the internet. As stated earlier, the Company will maintain an easy to use platform on the internet, so that our customers can order, purchase, and track their art pieces and merchandise while en route to their location. Additionally, the Company will maintain a standard call line on the website to assist clients who have ordering issues that require person-to-person interaction.
Strategic and Market Analysis
4.1 Economic Outlook
Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis.
The direct sale of art in the United States is a $4 billion dollar a year industry that consists of 6,300 companies that operate galleries countrywide. The industry also provides jobs to more than 25,000 Americans and generates annual payrolls of $631 million dollars. The growth of this industry has remained in line with that of the growth of the general economy. The art industry focuses on providing pieces to a predominately upper-middle and upper income demographic, which during times of economic recession, have the economic staying power to continue their hobbies including art collection.
4.3 Customer Profile.
As we know, art is a luxury — not a necessity. People do not buy art because they need it to survive. They buy it because they desire it and it brings them pleasure and enhances their lives. Art buyers come in different shapes, sizes, and from different backgrounds. Their instincts, tastes, passions, preferences, values and financial positions are some of the many variables that influence their art buying decisions.
The average art buyer may consider how the art will improve their living or working space, if it harmonizes with their color scheme and decor, and if they have the space and budget for it.
An experienced collector is more likely to base their decisions upon their desire to acquire art objects that add to their existing collection of pieces that are somehow related to each other.
4.4 Competitive Analysis.
It is extremely difficult to categorize competition among charities as each organization is competing for the same contributions from corporations, individuals, and grants from government agencies. Among the 10,000 charitable organizations in the United States, all are in competition for the same influx of capital. There are several organizations that serve to help people in need. As such, Management does not feel that the Not for Profit Organization is in competition with any other charitable organization that seeks to provide for needy people. All charities are all essentially pursuing the same goal.
The Art Gallery intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Art Gallery.
5.1 Marketing Objectives.
Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
Establish relationships with art brokers and art collectors within the targeted market.
5.2 Marketing Strategies.
The Eco Art Gallery will use a number of high impact marketing strategies that allow the business to make sales of its art inventory to the general public. Primarily, the Eco Art Gallery’s sales will be conducted with the gallery’s base of art purchasing clients and through the art events and shows that are regularly attended by Ms. Analia Bordenave. However, the business will also develop a number of additional marketing strategies that will continually increase the visibility of the business throughout the art community. Timely coverage of the Eco Art Gallery will be further directed through ongoing press relations, news releases and feature stories targeted at key art and art critique communities and other media outlets. Publicity activities will be designed to generate ongoing coverage about the gallery in targeted media by providing writers and editors with newsworthy releases, features, stories, briefs, and visual material for their columns and stories.
Prices are determined by the artist's career.
Organizational Plan & Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
"I LOVE NATURE AND ART IS MY PASSION.
In response to the devastation of the planet I decided to get out of my art studio, set aside canvas, acrylic, others traditional materials and take the elements of nature to make art.
(Art for Evolution)
(Art for Evolution)
7.1 Underlying Assumptions
The Eco Art Gallery will have an annual revenue growth rate of 16% per year. All funds generated will be used to fund Art for Evolution's mission and operating costs.
Art for Evolution will raise $100,000 of donation funds to develop the business.
7.2 Sensitivity Analysis
The Eco Art Gallery’s revenues are sensitive to changes in the general economy. Art pieces are not a necessity, and as such, during times of economic recession, the initiative may have issues relating to generating top line income. However, the Eco Art Gallery’s targeted demographics are upper middle and upper income earning individuals who have economic staying power during economic declines.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis
Be Eco Art Gallery Benefactor
BE ECO ART GALLERY BENEFACTOR
As with every new initiative, we need investors that are aware of the problem and are capable of supporting our working model. We are looking for creative solutions to environmental challenges. We are a non-profit organization and can’t offer stock options, so the investment return is measured by the quantity of people we engage, and the pride in generating awareness and positive action to preserve the planet.
We are seeking our “BENEFACTOR” who will be mentioned and remembered all the time with an advantageous place in every single one of our actions.
You could leave" YOUR MARK ON THE WORLD" by being our BENEFACTOR.
We would feel honored by your support, and grateful for your faith in our mission.
Help us start the awareness campaign "I'm GREEN on GRAY", and enjoy the visibility of being our benefactor on our website and receive a plaque of appreciation.
Total Start Up Requirements $ 100,000
You can mail us a check payable to Art For Evolution at:
17890 West Dixie HWY pH 918
North Miami Beach 33160
Call us to +1 3059791693
Do your SMALL part
for BIG change.